Mcdonalds: The Veggieburger, o hamburguer vegetariano
Advertising Agency: Neue Digitale/Razorfish, Berlin, Germany
Creative Director: René Lamberti
Copywriter: Alexander Ardelean
Art Director: Mauricio Franicevich Garcia
Photographer: Jo Kirchherr c/o Banrap Photographers
A promoção do hamburguer na Alemanha:
Veja mais detalhes em: http://www.mcdonalds.de/produkte/veggieburger.html
Abs,
Jony Lan
Consultor em estratégia, marketing e novos negócios
jonylan@mktmais.com
Fonte: mcdonalds, adsoftheworld
